Attention Home Sellers – Home Staging Has a 586% Return on Your Investment!!

According to Home Gain’s latest survey of 1,000 Realtors (November 2009), home staging has a 586% return on investment. Home staging was listed as the second home improvement item that Realtors recommend for home sellers.In other words, if a home sellers spends $300 – $400 on professional home staging, their home will sell for $1,500 – $2,000 more. Cleaning and de-cluttering was at the top of the Home Gain survey, to take a look at the survey please click here: http://blog.homegain.com/home-improvement/homegain-2009-top-12-home-improvements-survey-results/

The Home Gain survey results are fantastic. In 2007, the Home Gain home staging return on investment results were 343%, so it appears home staging’s value has almost doubled in the past two years.

In this economy there are three things that sell a home:

1.   Price – This is set by your Realtor

2.   Location – unfortunately there is little you can do about your location.

3.   Presentation – This is where your professional home stager comes in.

Why take the risk with your most valuable possession? For a quicker sale and to make more money, call in a professional home stager today. A home that has been professionally staged will sell for up to 10% more money, and all you really need to invest is a few hundred dollar for a professional home staging consultation and a few hours of “hands-on” staging. An expert home stager has been specifically trained on what home improvements will attract the largest potential buyer audience. Home staging is much more than home decorating and interior design, it is a calculated marketing plan to sell your home quickly by focusing buyer’s attention to your home’s architectural details.

A professional home stager is trained in using proven design techniques such as visual flow.  Visual flow is created by using consistency in your design, repeating shapes, colors, textures, and patterns within a space and throughout a home to keep a potential buyer’s eyes moving from one room to another. The use of accessories is also very important in home staging and proportion and scale come into play here.  Accessories that are smaller may be placed together on a staging tray but a larger object may be able to stand on its own.

Color is also an important element in home staging.  It is always better to use a more neutral color scheme on your walls ~ such as beiges, sage greens, warm whites ~ when you are trying to sell your home and use texture, layering, and lighting to enhance the room.  Art and accessories are a great way to bring color trends into your home and it will help to create that WOW factor.  A color scheme should be consistent throughout the home, this also includes the accessories and art.

Many “do-it-yourself” home owners will try and stage their own properties but the results will never be the same as a trained home staging expert.  A few hours of “hands-on” home staging along side the home owners is usually all it takes to turn a home from ordinary to extraordinary. 
Kate’s Home Staging and Redesign serves the Rockland County and Orange County areas of New York, Passaic County of New Jersey. Kate is a member of the Passaic County of Realtors, Orange County Chamber of Commerce, Real Estate Staging Associations, American Society of Home Stagers and Redesigners. For more information please visit http://www.kateshomestaging.com or call 845-538-3623.  A professionally staged home can sell for up to 10% more money!  My last hands-on staging job in Wayne, NJ received an offer within 24 hours of its’ first Open House ~ Staging WORKS!!!